ABOUT

THE FOUNDER + DESIGNER

Hi, I'm Jeanine Matthews. As the creative force of LILLAGREN, I am inspired by smart design and slow fashion. I see beauty in details, and use my photos of urban and botanical elements in original fabric designs for accessories. I want to capture bits of the character of a place. It's about the details... what makes the story, what calls our attention and draws us in.

I started Lillagren by merging interests in photography, textiles and sustainable fashion with my professional creative experience. I hold a Master’s degree in Landscape Architecture from the University of Washington and a Fine Arts degree in Graphic Design. I worked in studio, corporate and non-profit creative settings for years, venturing into usable art as my third professional adventure. My intention from the beginning was to make accessories that felt meaningful. 

Using the old sewing machine I learned on as a kid, I began to create; experimenting with fabrics, printing and left-handed hemmed edges. I made fabric designs using my photos of city and plant details. I assembled collections, themes, scarf designs with meanings. I believe scarves are a simple way to maximize a wardrobe, adding versatility and self-expression. 

As a big supporter of efforts to buy better and buy less, I value thoughtful decisions about what we wear and what type of businesses we support. Lillagren scarves are created to be versatile, sustainable and usable art.

THE PRODUCT

LILLAGREN scarves are versatile, usable art. Every scarf is made with two layers of unique silk crepe de Chine and sewn with silk thread. Silk is a natural protein fiber ideal for both coolness and warmth, and crepe de Chine is considered to be the most durable of the cultivated silks. I have small batches of my fabric designs created in the US with biodegradable, non-toxic inks on 100% silk. I work with a small textile printer, and a digital print process that uses less water, electricity and fabric than conventional textile printing. I design and sew everything myself in Seattle, Washington. 

With the scarves, it's about details; what makes the story, what calls our attention and draws us in. WHAT IS THE STORY YOU WANT TO TELL?

The NEW ROMANTICS Collection features soft, yet vivid, images of city details, enhanced with redefined words.
The ELEMENTS Collection features bold, patterned silk, with illustrated details of everyday surroundings. 
The STICKS + STONES Collection features vivid images of city details, enhanced with redefined name-calling words. 
The CITIES + PLACES Collection features details of favorite locations in lush colors, narrated with poetic writing.

THE BRAND

Make the Details Matter. It’s a sentiment, a directive, the brand purpose of LILLAGREN. Notice things. Appreciate beauty in the little moments. Be informed. With Lillagren, everything is about the details and making them matter. This means creating accessories that are both beautiful and useful. It is the way I design the fabrics, research materials, and individually sew every product. It is why I continue to evolve processes, and to seek more sustainable methods and resources. I believe that what we choose to wear, and how those items come to be, are not details to be taken lightly. 

Each Lillagren scarf begins a tale of a place, a word, a feeling. What happens next is up to you.

LILLAGREN:ˈli-lə gren (n.) Lilac branch. From Danish lilla and gren. I chose this name to represent sturdiness and beauty in both product and intention. Named in honor of an old white lilac bush in my front yard and my Danish heritage. All Lillagren products are handcrafted in Seattle, Washington.